Lake Lure Fishing Guide, Guided Fishing Tours in Lake Lure, North Carolina

About Us

Welcome to Set the Hook Fishing. We pride ourselves on working to bring you the best all inclusive fishing experience that Lake Lure can offer.  Lake Lure is one of the hidden jewels in the beautiful mountains of Western North Carolina.  We are one of the few Guide Companies that focus their full attention on Lake Lure.  Lake Lure is full of Trophy Largemouth and Smallmouth Bass.  There is an abundance of white bass, bluegill and crappie.  Depending on the season, you can plan on having a fun and exciting time chasing these great species.

This is a nice place to take a weekend or even a day trip to to get away from the stress of your day to day schedules.  When you sign up for a fishing trip with Set the Hook get ready to do just that, Set the hook!!!  We have our standard trips but we can also customize a trip for your specific needs.  Your day will be spent on a Triton Tr-20 Bass Boat.  We always encourage you to make time for your family, so kids are always welcome. Give us a call and we’ll get your trip planned out to meet your needs.


Make a Reservation

Pricing Information

1/2 Day (4 hours) – $250 (2 people)
Full Day – $350
Additional hours from planned trip are $35/hr.

Call Us Today to Reserve Your Spot: 828.337.0887

Your Boat

Come take a ride in our Triton Tr-20



Triton TR-20



Your Guide

JasonI have been blessed to have been raised in a way that taught me how to enjoy and respect the outdoors.  Being raised in a Christian home and being taught the strong moral beliefs that I hold it only came natural to have the same respect for the outdoors.  Spending time on the water is a true blessing and it’s something we don’t take for granted.  In my early years I learned how to “set the hook” while walking the creek banks searching for that trophy rainbow trout.  At around 7 years old I caught a trophy Brown Trout that resides on my wall to this day.  Since then I have developed a hunger for fishing.  Not only do I love fishing myself but I enjoy teaching and introducing new folks of all ages to the great sport of fishing.  My background includes family fun day trips along with competitive tournament fishing.   I have fished several BASS Open events along with several charity type events.  With “Set The Hook Fishing” I can’t promise you that you will catch the biggest fish of your life but I can promise you we’ll have a good day trying to catch it.    


Let’s Set a Hook Together,

-Jason Rice

Our Sponsors

A Big Shout-out to all of my sponsors below! Please visit their websites by clicking on their logo!


Duckett Fishing Lews Fishing

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